How to Make Your Website Look Professional And Get It Working For You
Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Here is how to make your website look professional, and also how to boost your SEO efforts. The following should give you a place to start and a guideline of what a good website should have and what it should do:
1. Do you have a good WordPress Theme?
You need a theme that will not only help you look professional, but will boost your SEO efforts as well. Here are premium themes that will do that:
Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and keep them coming back for more.
2. Where do your eyes go first?
You only have a few seconds to catch a visitor’s attention. That means you need to make sure that you capture their interest immediately. You need a headline that stops them thinking whatever they’re thinking, and think instead: “hey, this looks interesting! I need to read this.”
3. Do you know right away what this website is about?
Don’t have any distraction from the message you are trying to get across. If you start talking about how great your company is instead of what the visitor is interested in, you lose them.
4. Is the important information immediately visible?
Site visitors want to know details as soon as possible. If they have to work too hard to find out what you’re offering, they will likely leave. You need to be clear on what you want them to do. Don’t sell more than one thing from your landing page. Decide on the main action you want them to take, and talk about only that. The best thing to do on your landing page is to offer your client something that will sign them up to your list.
5. Can you easily find the benefits of the product/service?
Too many websites offer features rather than benefits. Features won’t get the visitor’s interest. They want to know what’s in it for them. Make sure your website makes it clear to them how your product or service will change their lives.
6. Is there a clear call to action?
If the visitor likes what he sees, it is important to get him to take action quickly as delaying may lose his interest. Don’t have more than one call to action. This will mix them up.
7. Are the colors and images aesthetically pleasing?
If your website has too many colors and pictures, it may put the visitor off rather than to catch their interest. Moreover, too many images will take too long to load, and if the visitor has to wait they will lose interest.
8. Is the font easy to read?
Don’t use fancy fonts that are hard to read or colours that are too light. If the visitor has to strain their eyes in order to read they will lose interest and leave.
9. Are there long sentences or long paragraphs on the page?
Keep your sentences and paragraphs short, and use bullet points. Long sentences and paragraphs make it difficult to read and understand.
10. Are the menu buttons clear?
11. Is there an easy way to contact the business?
If your website is working well, it should generate enquiries for you. Make sure visitors can find out easily how to contact you. If you are not contactable your visitors will think that you are not reliable. They want to know that they can contact you in the future if anything goes wrong with their purchase.
12. Can you find out more about the owner or employees of the company?
Prospective customers want to know that they are dealing with a real person. That is why having an “about us” page is so important. Have a photo of you and a photo of your business at least. Make sure the visitor knows what makes your company different.
13. Do your visitors feel personally connected?
If you connect to your visitors on a personal way, they will be more likely to become customers. Tell them your story and tell them what makes you different. Have a conversational writing style, and be honest.
14. Is the writing corporate or conversational?
Your language should be easy to read at about a year 9 level and should be conversational. This will be in your favor as customers will identify more with you. Big corporations write differently which make customers feel like a number.
15. Is there a visible contact form?
A contact form is really the only way to capture the prospect’s details. Make sure you have one with a powerful magnet to help your visitor decide to join you.
16. Have you got an irresistible offer?
You should offer a powerful magnet to give your visitor a reason to give you his contact details. This must be a problem you solve for your visitor or something he really needs.
17. Is there multimedia?
18. Are there links to social media?
You can connect with your customers in different ways. Perhaps they will not want to sign up to your newsletter, but would prefer to follow you some other way: Facebook, Twitter or some other social media website. Make sure you have these available on your website.
Now all you need to do is to decide what needs to change on your website, and plan to implement those changes.